Update: 29.07.2025

Last week: 29 week 2025 (14.07.2025 - 20.07.2025)

Last full month: June 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 34 528 0.6% 15.5% -0.2 46 006 497 1.0% 23.2% -0.2 1.1%
MoM 158 361 -13.9% 16.4% -0.3 210 600 510 -12.5% 24.6% -0.1 -13.8%
YTD 1 194 263 -16.9% 10.6% 0.6 1 520 177 616 6.7% 14.9% 2.3 -21.3%
MAT 2 203 629 -17.4% 10.4% 0.5 2 662 443 342 8.5% 14.4% 2.3 -21.5%
KAPSIKAM
WoW 10 292 4.8% 1.8% 0.1 8 891 930 4.8% 2.9% 0.1 0.7%
MoM 52 245 -11.2% 2.0% -0.1 45 501 541 -9.7% 3.3% -0.2 -5.2%
YTD 391 605 -16.2% 2.2% -0.3 334 841 756 8.5% 3.7% 0 -4.2%
MAT 748 258 -15.1% 2.4% -0.2 604 790 382 13.6% 3.8% 0.2 -7.6%
VIPROSAL
WoW 7 722 -0.8% 1.3% 0 6 397 449 -1.1% 2.0% 0 0.7%
MoM 36 645 -8.7% 1.4% 0 30 113 414 -7.9% 2.1% -0.1 -5.5%
YTD 263 193 -30.9% 1.5% -0.5 211 642 481 -8.7% 2.3% -0.4 -4.8%
MAT 504 861 -33.3% 1.5% -0.6 385 188 258 -1.0% 2.3% -0.2 -8.1%
SULFARGIN
WoW 1 501 -1.2% 0.3% 0 1 428 357 -1.6% 0.7% 0 1.0%
MoM 6 075 2.4% 0.3% 0 5 997 318 2.6% 0.7% 0 7.0%
YTD 39 707 -19.7% 0.3% -0.1 39 028 438 -3.7% 0.7% -0.2 8.8%
MAT 71 978 -31.8% 0.3% -0.2 67 620 582 -9.0% 0.7% -0.2 6.7%
APILAC
WoW 520 -9.4% 23.9% -2.1 400 788 -11.2% 61.9% -3.9 -1.4%
MoM 3 418 39.1% 30.6% 9.3 2 659 081 23.2% 72.3% 7.2 -2.9%
YTD 22 872 -39.9% 26.9% -9.8 19 039 967 -24.9% 70.1% -5.7 -18.1%
MAT 43 523 -34.7% 26.5% -9 35 444 917 -16.5% 69.6% -4.8 -12.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 194 263 -16.9% 10.6% 0.6 1 520 177 616 6.7% 14.9% 2.3 -21.3%
KAPSIKAM 391 605 -16.2% 2.2% -0.3 334 841 756 8.5% 3.7% 0 -4.2%
VIPROSAL 263 193 -30.9% 1.5% -0.5 211 642 481 -8.7% 2.3% -0.4 -4.8%
SULFARGIN 39 707 -19.7% 0.3% -0.1 39 028 438 -3.7% 0.7% -0.2 8.8%
APILAC 22 872 -39.9% 26.9% -9.8 19 039 967 -24.9% 70.1% -5.7 -18.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 203 629 -17.4% 10.4% 0.5 2 662 443 342 8.5% 14.4% 2.3 -21.5%
KAPSIKAM 748 258 -15.1% 2.4% -0.2 604 790 382 13.6% 3.8% 0.2 -7.6%
VIPROSAL 504 861 -33.3% 1.5% -0.6 385 188 258 -1.0% 2.3% -0.2 -8.1%
SULFARGIN 71 978 -31.8% 0.3% -0.2 67 620 582 -9.0% 0.7% -0.2 6.7%
APILAC 43 523 -34.7% 26.5% -9 35 444 917 -16.5% 69.6% -4.8 -12.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 34 528 0.6% 15.5% -0.2 46 006 497 1.0% 23.2% -0.2 1.1%
KAPSIKAM 10 292 4.8% 1.8% 0.1 8 891 930 4.8% 2.9% 0.1 0.7%
VIPROSAL 7 722 -0.8% 1.3% 0 6 397 449 -1.1% 2.0% 0 0.7%
SULFARGIN 1 501 -1.2% 0.3% 0 1 428 357 -1.6% 0.7% 0 1.0%
APILAC 520 -9.4% 23.9% -2.1 400 788 -11.2% 61.9% -3.9 -1.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 158 361 -13.9% 16.4% -0.3 210 600 510 -12.5% 24.6% -0.1 -13.8%
KAPSIKAM 52 245 -11.2% 2.0% -0.1 45 501 541 -9.7% 3.3% -0.2 -5.2%
VIPROSAL 36 645 -8.7% 1.4% 0 30 113 414 -7.9% 2.1% -0.1 -5.5%
SULFARGIN 6 075 2.4% 0.3% 0 5 997 318 2.6% 0.7% 0 7.0%
APILAC 3 418 39.1% 30.6% 9.3 2 659 081 23.2% 72.3% 7.2 -2.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs