BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	34 528	0.6%	15.5%	-0.2	46 006 497	1.0%	23.2%	-0.2	1.1%
MoM	158 361	-13.9%	16.4%	-0.3	210 600 510	-12.5%	24.6%	-0.1	-13.8%
YTD	1 194 263	-16.9%	10.6%	0.6	1 520 177 616	6.7%	14.9%	2.3	-21.3%
MAT	2 203 629	-17.4%	10.4%	0.5	2 662 443 342	8.5%	14.4%	2.3	-21.5%
KAPSIKAM
WoW	10 292	4.8%	1.8%	0.1	8 891 930	4.8%	2.9%	0.1	0.7%
MoM	52 245	-11.2%	2.0%	-0.1	45 501 541	-9.7%	3.3%	-0.2	-5.2%
YTD	391 605	-16.2%	2.2%	-0.3	334 841 756	8.5%	3.7%	0	-4.2%
MAT	748 258	-15.1%	2.4%	-0.2	604 790 382	13.6%	3.8%	0.2	-7.6%
VIPROSAL
WoW	7 722	-0.8%	1.3%	0	6 397 449	-1.1%	2.0%	0	0.7%
MoM	36 645	-8.7%	1.4%	0	30 113 414	-7.9%	2.1%	-0.1	-5.5%
YTD	263 193	-30.9%	1.5%	-0.5	211 642 481	-8.7%	2.3%	-0.4	-4.8%
MAT	504 861	-33.3%	1.5%	-0.6	385 188 258	-1.0%	2.3%	-0.2	-8.1%
SULFARGIN
WoW	1 501	-1.2%	0.3%	0	1 428 357	-1.6%	0.7%	0	1.0%
MoM	6 075	2.4%	0.3%	0	5 997 318	2.6%	0.7%	0	7.0%
YTD	39 707	-19.7%	0.3%	-0.1	39 028 438	-3.7%	0.7%	-0.2	8.8%
MAT	71 978	-31.8%	0.3%	-0.2	67 620 582	-9.0%	0.7%	-0.2	6.7%
APILAC
WoW	520	-9.4%	23.9%	-2.1	400 788	-11.2%	61.9%	-3.9	-1.4%
MoM	3 418	39.1%	30.6%	9.3	2 659 081	23.2%	72.3%	7.2	-2.9%
YTD	22 872	-39.9%	26.9%	-9.8	19 039 967	-24.9%	70.1%	-5.7	-18.1%
MAT	43 523	-34.7%	26.5%	-9	35 444 917	-16.5%	69.6%	-4.8	-12.6%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 194 263	-16.9%	10.6%	0.6	1 520 177 616	6.7%	14.9%	2.3	-21.3%
KAPSIKAM	391 605	-16.2%	2.2%	-0.3	334 841 756	8.5%	3.7%	0	-4.2%
VIPROSAL	263 193	-30.9%	1.5%	-0.5	211 642 481	-8.7%	2.3%	-0.4	-4.8%
SULFARGIN	39 707	-19.7%	0.3%	-0.1	39 028 438	-3.7%	0.7%	-0.2	8.8%
APILAC	22 872	-39.9%	26.9%	-9.8	19 039 967	-24.9%	70.1%	-5.7	-18.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 203 629	-17.4%	10.4%	0.5	2 662 443 342	8.5%	14.4%	2.3	-21.5%
KAPSIKAM	748 258	-15.1%	2.4%	-0.2	604 790 382	13.6%	3.8%	0.2	-7.6%
VIPROSAL	504 861	-33.3%	1.5%	-0.6	385 188 258	-1.0%	2.3%	-0.2	-8.1%
SULFARGIN	71 978	-31.8%	0.3%	-0.2	67 620 582	-9.0%	0.7%	-0.2	6.7%
APILAC	43 523	-34.7%	26.5%	-9	35 444 917	-16.5%	69.6%	-4.8	-12.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	34 528	0.6%	15.5%	-0.2	46 006 497	1.0%	23.2%	-0.2	1.1%
KAPSIKAM	10 292	4.8%	1.8%	0.1	8 891 930	4.8%	2.9%	0.1	0.7%
VIPROSAL	7 722	-0.8%	1.3%	0	6 397 449	-1.1%	2.0%	0	0.7%
SULFARGIN	1 501	-1.2%	0.3%	0	1 428 357	-1.6%	0.7%	0	1.0%
APILAC	520	-9.4%	23.9%	-2.1	400 788	-11.2%	61.9%	-3.9	-1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	158 361	-13.9%	16.4%	-0.3	210 600 510	-12.5%	24.6%	-0.1	-13.8%
KAPSIKAM	52 245	-11.2%	2.0%	-0.1	45 501 541	-9.7%	3.3%	-0.2	-5.2%
VIPROSAL	36 645	-8.7%	1.4%	0	30 113 414	-7.9%	2.1%	-0.1	-5.5%
SULFARGIN	6 075	2.4%	0.3%	0	5 997 318	2.6%	0.7%	0	7.0%
APILAC	3 418	39.1%	30.6%	9.3	2 659 081	23.2%	72.3%	7.2	-2.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца